Meet the Founder

Brittney Foley is the founder and CEO of Beautifoles, LLC., and creator of the Crease Piece™—a groundbreaking, patented cosmetic tool (Patent No. 11,330,891) designed to help all makeup enthusiasts create the perfect cut crease.

With more than five years of experience as a makeup artist and content creator, Brittney filled a void in the beauty industry when her “spoon cut crease” hack video went viral with nearly 1.7 million views, sparking the interest of thousands of cosmetic followers and influencers.

Since a spoon isn’t a one-size-fits-all solution, Brittney created the Crease Piece—a tool with multiple crease shapes so that regardless of your eye shape, desired style, or skill level, Crease Piece will have you covered—literally!

Brittney grew up a dancer, which sparked her love for makeup and allowed her to transform into whomever she wanted to be during performances. She attended the University of Miami where she continued to dance while earning her bachelor’s degree in public relations and sports administration.

After spending a few years in corporate America, Brittney quit her day job, invented the Crease Piece, and moved to Los Angeles to follow her dreams and advance her career in the beauty industry.

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Our Mission

At The Crease Piece, we believe that a flawless cut crease shouldn’t require years of practice or professional training. Our mission is to empower every makeup lover—regardless of skill level or eye shape—to create stunning looks with confidence. Beauty is for everyone, and we’re here to make it accessible.

Watch & Learn

Get step-by-step tutorials, tips, and beauty how-to’s on Brittney’s YouTube channel.